Chris Wright

Chris Wright

Marketing, websites & AI automation

Prepared for

Grand American Homes

Proposal  /  Services & pricing

Service proposal for Grand American Homes

Attention
Bryanna Grix
Operations & Sales Manager
Prepared by
Chris Wright
chris@buildwithwright.com
Date
September 26, 2026
A Grand American Homes brick home at dusk

A note from Chris

Luxury comes standard in your homes. Your marketing should match.

Thank you for trusting me with the creation of your new website! As we get closer to launch, the next question is how to make it work for you: bringing in the right buyers, keeping your brand consistent across platforms, and the possibility of taking marketing strategy and work off your team's plate.

This proposal lays out additional services I can provide, how they help Grand American Homes, and what they cost, so you can choose what works best for your needs.

Chris Wright

01

Buyers can't choose a builder they can't find.

A local family types "new homes in Niceville" into Google. Whoever shows up, looks credible, and responds fast gets the conversation.

Without the right systems in place

  1. 01

    Buyers find competitors first

    If you don't show up for the searches in your nine communities, the builder who does gets the call.

  2. 02

    Your brand drifts

    Signs, flyers, and posts each look a little different, chipping away at the brand's premium feel.

  3. 03

    Marketing lands on your team

    Every hour spent on posts, reports, and software is an hour not spent selling homes.

02

A thinking partner. A doing partner.

I've spent more than 10 years planning and running marketing campaigns. Today I'm the Technical Director at Business Builders, a StoryBrand marketing agency, where I lead web development and oversee more than 270 client websites and applications. My previous role was marketing project manager, so I bring both sides: the strategy, and the systems that drive results.

03

Recommended for Grand American Homes

One-time projects.

The Brand Guide and SEO & GEO Optimization are most valuable before your website launches. The Marketing Blueprint gives you a full plan to work from.

Swipe to see all three projects →

Brand Guide

One source of truth for how Grand American Homes looks, everywhere.

$300one time

Estimated delivery: 1 week

The Coastal Modern brand behind your website, documented so your team, printers, and future vendors can follow it.

  • Logo rules and a file kit: full-color, white, and transparent
  • Colors for screens (HEX, RGB) and print (CMYK)
  • Fonts for the web, Word, and Canva
  • How to apply it to web, social, print, and signs
  • PDF guide plus an organized asset kit

The benefit: every vendor starts from the same page, so you look like one premium company, not five.

SEO & GEO Optimization

Get found by buyers already searching for their next home.

$1,000one time

Estimated delivery: 2 to 3 weeks

Goes beyond the website build, adding research, targeted community content, and measurement. Best done before launch, so tracking starts on day one.

  • Keyword research for Emerald Coast new construction
  • Technical updates to help you rank, including structured data
  • Targeted community pages for your key markets
  • Google Analytics, Search Console, and inquiry tracking in your accounts
  • Google Business Profile setup and optimization
  • A baseline report to measure progress

The benefit: more of the right buyers find you on their own, and you get a clearer picture of which channels generate inquiries.

Marketing Blueprint

A clear plan for where your marketing efforts should go.

$2,000one time

Estimated delivery: within 30 days

A full analysis of your marketing, market, and competition, built on industry research and 10 years of guiding marketing.

  • Audit of your website, Google presence, social, reviews, and lead flow
  • Competitor review of Emerald Coast builders
  • Buyer profiles: military relocations, move-up locals, and 30A second homes
  • StoryBrand one-liner and BrandScript (clarify your messaging)
  • A 90-day action plan with budget guidance
  • Walkthrough meeting plus a written plan

The benefit: you know what moves the needle, in what order, and what to stop doing.

Move to Essentials or Growth within 60 days and the full $2,000 is credited toward your first partnership invoices.

Why is SEO important?

When someone types new construction homes in Destin into Google, SEO decides whether you show up on the first page or get buried on the fifth.

Search engine optimization (SEO) helps Google understand your website and show it to people looking for what you offer. The same foundation helps AI tools like ChatGPT and Google's AI Overviews recommend you accurately, called generative engine optimization (GEO).

Search is the one channel where buyers come to you already looking, and once the foundation is in place you're not paying for every visit.

SEO builds over time. Most sites see meaningful movement in 3 to 6 months. No one can honestly guarantee rankings, and I won't, but you'll see what's improving every month.

04

Monthly services. Keep the momentum.

Google rewards sites that stay active, and buyers take months to decide. The builder who keeps showing up, answers fast, and stays in touch wins the sale. Each option below adds to hosting and maintenance.

Swipe to see all three options →

SEO only

SEO Monthly

Keep climbing and see results.

$300/ month

6-month agreement. Starts after SEO & GEO Optimization.

  • Plain-English monthly report: visitors, visibility, leads, and calls
  • Ongoing website optimizations from the data
  • Regular Google Business Profile posts
  • New content written around the searches your buyers make
  • Fixes for anything Google flags

The benefit: visibility keeps growing, and you always know what the site does for sales.

Recommended

Essentials

Strategy plus hands-on help, every month.

$1,000/ month

6-month agreement. Everything in SEO Monthly, plus:

  • Marketing Blueprint in the first 30 days ($2,000 value)
  • Ongoing marketing guidance
  • Someone in your corner to help leverage the latest marketing and technology trends for your business
  • 5 hours of my time each month toward one marketing play, on top of your SEO work
  • Start on requests within 3 business days

$3,800 in included services over 6 months, plus 5 hands-on hours every month.

Most hands-on

Growth

More hands-on support for your marketing priorities.

$2,000/ month

6-month agreement. Everything in Essentials, with:

  • Monthly strategy session
  • 10 hours of my time each month toward up to two marketing plays, on top of your SEO work and strategy session
  • More work in motion at once, like a community landing page and a buyer email campaign in the same month
  • Start on requests within 2 business days
  • Priority turnaround: your requests move to the front of the line

$3,800 in included services over 6 months, plus 10 hands-on hours every month.

Your monthly plays

Each month, we choose priorities based on your marketing plan and sales needs. Work is completed within your included hours. Larger projects are scoped separately before work begins.

  1. Creation of tools, apps, flyers, graphics, landing pages, and emails
  2. Email campaign build-out and implementation in CRM
  3. AI process automation
  4. CRM management and optimization

How your hours work

  • Included hours go toward your marketing plays. SEO Monthly work, the Blueprint, and the Growth strategy session are included on top of them.
  • Unused hours don't roll over.
  • Extra meetings and revisions come out of your hours. Each piece includes one round of revisions.
  • Need more? Additional work is quoted first and billed at $100 an hour only with your approval, or moved into next month's hours.
  • Specific deliverables are tailored to your plan, based on research, results, and your priorities.
Compare all monthly options side by side
Feature SEO Monthly$300/mo Essentials$1,000/mo Growth$2,000/mo
Monthly SEO and analytics report✓✓✓
Ongoing website optimizations✓✓✓
Regular Google Business Profile posts✓✓✓
New search-focused content✓✓✓
Marketing Blueprint ($2,000 value)Not included✓✓
Ongoing marketing guidanceNot included✓✓
Monthly strategy sessionNot includedNot included✓
Help leveraging the latest marketing and technology trendsNot included✓✓
Hands-on time toward monthly plays (creative, email, automation, CRM)Not included5 hours, 1 play10 hours, up to 2 plays
Start on requests withinNot included3 business days2 business days
Priority turnaround on requestsNot includedNot included✓
Commitment6 months6 months6 months

Advertising spend and third-party software (such as a CRM or email platform subscription) are billed to you directly by those providers.

05

Your investment. Build your plan.

My recommendation is already selected, and it's laid out step by step below. Change anything you like, and your totals update as you go. Nothing here is a commitment.

Included at no charge
Coastal Modern branding$2,000 value Included at no charge
Custom website$5,000 value Included at no charge
One-time projects
Monthly

Hosting and maintenance ($50/month) is already agreed and included in your monthly total.

Chris' recommendation

  1. Now, before launchBrand Guide + SEO & GEO Optimization$1,300 one time
  2. At launchEssentials$1,000 / month
  3. When you want more hands-on timeGrowth$2,000 / month

Your first 90 days

  1. Before launch

    Complete the brand guide, set up measurement, and finish the agreed search improvements.

  2. First 30 days

    Deliver the Marketing Blueprint and choose the first marketing priority.

  3. Days 31 to 90

    Execute agreed priorities, review lead activity, and adjust the plan.

Monthly reporting covers traffic, search visibility, and qualified inquiries or appointment requests where measurable.

06

Clear billing. No surprises.

You'll always know what you're paying for, when it's due, and what's included.

Hosting
$50 a month, already agreed: managed hosting, SSL, daily offsite backups, uptime monitoring, monthly updates, up to 30 minutes of small edits, and next-business-day email support.
Payment
Invoices from Chris Wright through Wave. Pay online by card or bank transfer (ACH), with no card surcharge.
Monthly services
Billed together on one invoice on the 1st, due within 15 days.
One-time projects
50% to get started, 50% on delivery.
Pay yearly
Prefer one payment? Hosting and maintenance can be billed annually instead of monthly.
Commitments
Hosting is month to month with 30 days' notice. SEO Monthly and partnerships are 6-month agreements, then month to month.
Third-party costs
Ad spend, software, premium plugins, and your domain are paid directly to those providers, never marked up.

Common questions

Do we have to choose everything?

No. Hosting and maintenance is the only piece already agreed. Everything else is optional, and you can add services any time.

When will we see results from SEO?

Most sites see meaningful movement in 3 to 6 months. Early signs, like showing up in more searches, appear sooner, and your monthly report tracks them.

Who owns the accounts and content?

You do. Google Analytics, Search Console, your Business Profile, and any CRM are set up under your accounts. Content I write for you is yours.

What if we want to stop?

Hosting is month to month with 30 days' notice. SEO Monthly and partnerships run 6 months, then go month to month. You always keep your website, data, and accounts.

Can we start small and upgrade later?

Yes. You can start with SEO Monthly and move to Essentials or Growth once the foundation is working. If you buy the Blueprint first, the full $2,000 is credited toward your first Essentials or Growth invoices when you upgrade within 60 days.

What isn't included?

Advertising spend, third-party software, photography, and printing. I'm happy to recommend vendors and manage the work with them.

All services follow the Terms of Service and Refund and Cancellation Policy.

Your homes are ready. Let's get them found.

Let's talk about your plan
  1. 01

    Choose your plan

    Use the plan builder above, or reply to the email this came in.

  2. 02

    Sign and start

    I send a simple agreement and the first invoice.

  3. 03

    Kick off before launch

    We put the foundation in place so the site goes live ready to be found.